The power of brands
Today no one underestimates the power of brands. They are the tip of the arrow in the battle to install the organizations and businesses they represent in the memory of urban life.
A great logo or symbol holds your attention. And a good branding program gives the symbol stability, projecting it with consistency throughout the company, its products,
and all ambients in which the symbol is placed. A good branding experience also speaks of the true identity of the organization, its attitude and spirit. As a result, a well-managed brand fosters good business relations and loyal customers.
TesisDG has twenty years of experience developing brands. Some of the branding problems we undertake are:
1. Naming, (specialized research to find the right name for a company or product).
2. Creating new brands or redesigning existing ones.
3. Research and analysis of brand positioning in the marketplace (see Consulting).
4. The creation of corporate standard manuals for the consistent use and implementation of a brand.